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  |  November 2016 Next >

Architectural Color: Branding in the Built Environment

BY BILLY ROSBOTTOM, STO CORP.

Color exerts a powerful influence on consumer behavior. While many argue over its role, architectural color offers a way for businesses to tell their stories in the built environment and connect with the communities they serve....
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Tagged categories: Aesthetics; Building design; Building facades; Color; Color trends; Commercial / Architectural; Commercial Buildings; Design; Office Buildings; Retail; Sto Corp

Comment from Rachel Perls, (11/30/2016, 11:47 AM)

"Color may provide an effective means to elevate a box into a desirable object." I concur!


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