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Color System Stars in New Paint + Primer

Tuesday, May 13, 2014

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Valspar has introduced a new premium latex paint and primer in one formulated to offer a broader range of deeper colors for indoor and outdoor residential applications.

Valspar Reserve Paint + Primer features the company's HydroChroma Technology, a water-based colorant system with super-strength pigments, the paint maker announced.


The new paint and primer in one is available in flat, satin and semi-gloss.

The technology allows consumers to color match more precisely while delivering “exceptional one-coat coverage, even over dark colors and bold patterns,” Valspar says.

Additional Features

The paint line is designed to deliver durability, standing up against staining and scrubbing. The technology also offers advanced fade resistance even under harsh sunlight, the company says.

The interior product is zero VOC and low odor; the exterior paint is low VOC.

Available exclusively at Lowe’s stores nationwide, Valspar Reserve Paint + Primer with HydroChroma Technology is available in flat, satin and semi-gloss sheens and retails for approximately $42 to $45 per gallon for interior and $46 to $49 per gallon for exterior paint.

More information: valsparpaint.com/reserve.


Tagged categories: Coating chemistry; Coatings technology; Color matching; Lowe's; Paint and primer in one; Valspar

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