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Valspar Taps Color Trends for 2016

Thursday, December 10, 2015

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Color experts at Valspar say they have rounded up the prevailing consumer lifestyle influences and translated them into four inspiring color palettes predicted to trend in 2016.

Sue Kim, Valspar’s color strategist, says the four palettes—Comfort Zone, Simply Perfect, You Do You and Good Company—reflect the latest movements impacting culture, design, fashion, food, media and technology.

Simply Perfect
Images: Valspar

“There's no question that gray is the dominant shade of the decade and today's default neutral,” said Sue Kim, Valspar's color strategist. The image above reflects the Simply Perfect palette.

Additionally, Kim recommended a shade of white to complement each palette.

The Minneapolis-based coatings company’s descriptions and Kim’s comments on the palettes appear below.

Comfort Zone

Busyness has replaced leisure as a status symbol, Kim says. Schedules are filled to the brim, millennials are constantly plugged-in, and lines are blurred between work and leisure time. This palette offers an antidote to this fast-paced lifestyle, with a selection of soft, calm colors that are billed to balance and restore the mind, body and spirit.

Comfort Zone

“These muted mid-tones counter-balance busy living and are perfect for creating a restful yet stimulating environment to unwind, relax and recharge,” said Kim.

A chalky white (Gray Palisade) blends quietly with the comfy colors, Kim adds.

Simply Perfect

This palette was inspired by the movement toward simplified living that's focused on fewer choices and enjoying the luxury of less. The palette is described as a versatile, stylish set of grays that work well in any setting.

“There's no question that gray is the dominant shade of the decade and today's default neutral,” said Kim. “We curated this palette to six of our most liveable grays to simplify selecting a foolproof neutral that effortlessly refreshes your space and seamlessly coordinates with your décor.”

Kim says a clean white (Pale Bloom) is the chosen accent for any of these go-to grays.

You Do You

Different is the new normal, according to Kim. Going against the grain is encouraged and applauded, often with the phrase, “You Do You.” It's a mantra leading to this trend palette of expressive and uplifting zingy brights.

You Do You

“Generations Y and Z are fueling a broader acceptance of individuality, challenging stereotypes and standards of beauty,” said Kim. “These confident, spirited hues encourage you to express yourself in full color anywhere you'd like whether it be a full room, an accent wall, trim or furniture.”

A pure white (Du Jour) anchors the boldness of these bright hues, Kim says.

Good Company

Consumers today have high demands for transparency, integrity and authenticity—the fair trade movement and farm-to-table organic food trend are prime examples, the color expert notes.

Good Company

This trend is interpreted in the Good Company palette: a collection of rich, familiar and enduring artisanal shades inspired by heritage and handcrafted products and materials.

“These deep, pigmented colors evoke a connection to our heritage. We trust the tried and true and that is why they are so welcome in our homes today,” said Kim. A linen white (Totten's Inlet) enhances the natural richness of these tones, according to Kim.


Tagged categories: Aesthetics; Architecture; Color; Color selection; Color trends; Design; Interior design; Trends

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